Reliance OTT Platform: Reliance industry is one of the top most industry in all sectors, especially in the communication and entertainment sector, However, Mukesh Ambani made an announcement at the Annual General Meeting (AGM) of Reliance Industries. However, sources added that reliance plans to invest a massive budget to grow in the digital media business. As we all know reliance owned a Viacom 18 and already has an OTT platform called ‘Voot’, However, reliance aims to compete with OTT giants like Netflix and Amazon Prime Video.
Reliance OTT Platform, Jio TV Plus
An AGM presentation by Akash Ambani featured a demonstration of the upgraded Jio TV Plus user interface. He claimed that content from 12 OTT services, such as Netflix, Amazon Prime, Disney Hotstar, Sony LIV, and others, would be accessible without requiring users to create new accounts for each service. Undoubtedly reliance is going to create history in the digital media business with a wide variety of unique features such as
Voice Command
Another feature that will help in accessing content is the voice command feature. The Jio TV Plus will be able to look for different content using voice search. Other new features include a unique polling option. Users will be able to conduct polls on the Jio TV Plus. The poll numbers can easily be accessed in real-time.
Easy Browsing
So that users can more easily locate what they’re looking for, the interface will classify content into various categories. Jio TV Plus subscribers will find the TV shows and movies organized in a number of genre-specific sections.
According to Vivek Couto, executive director of Media Partners Asia, the Indian market is the “only full-scale, high-growth opportunity in Asia outside of China.”
A thriving domestic film industry, an expanding middle class, and rising internet penetration all contribute to the vitality of the local economy.
It’s a competitive market, and Netflix’s experience shows that it’s not easy to break into.
